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The all-new Frontline Elite Putter line from CLEVELAND GOLF® features eight carefully crafted models with improved forward weighting and face technology, all designed to help hit straighter putts with consistent speed and distance. Frontline Elite Putters were carefully designed to reduce adverse effects of off-centre strikes and help sink more putts, regardless of stroke type. Each putter in the Frontline Elite lineup includes Speed Optimised Face Technology (SOFT). Its individualised groove patterns, specific to each putter shape, balance energy transfer across an enlarged striking area, normalising ball speeds and helping miss-hits travel a similar distance to perfectly struck putts. Frontline Elite also features counterbalance weights beneath each putter grip and sole weights in each head. This weighting approach is intended to help maintain a consistent swing feel. To help with alignment consistency, Cleveland Golf’s patented 2135 Technology is featured on all mallet models. Every model uses either a simple, or high-contrast alignment line designed to best accommodate a slight arc or straight stroke type. After computer simulation/calculations comparing forward-weighted Frontline Elite against rear-weighted competitors, the results revealed 38% improved accuracy when struck off-centre.